Congrats to the Winners – Now How Do I Collect Loser Athletic Apparel?

Tonight is like a national holiday for our company because we specialize in providing athletic apparel information to consumers to help them make educated purchases. When we recently acquired www.athleticapparelreview.com, we decided the company could expand its consumer interest by going beyond our typical stories. Today is the perfect day to make that change because there is an athletic apparel question that has been on my mind for years – HOW DO I GET MY HANDS ON A “NATIONAL CHAMPIONSHIP” TEE FROM THE LOSING TEAM??

I have a true passion for sports and that is what was particularly interesting when we considered adding www.athleticapparelreview.com to our company’s portfolio of website properties. While I have wondered what happened to the t-shirts for the teams that don’t win their championship games, I’ve haven’t had a forum or connections to make the request until now. College football is an especially fertile ground for these collectibles since there are more than 30 bowl games – meaning more than 30 losers with printed athletic apparel that says they won the bowl game they just finished losing. It can’t be magic that only the winning team prints up championship athletic apparel so we know they exist. Where does it go? How do they make sure these items never hit the internet, discount stores, or end up being sold in some back alley?

Sports collectibles is a multi-million dollar business that features a wide variety of opportunities to collect championship items. National championships provide sports teams a temporary “goose” that laid the golden egg and they have a short time window to financially capitalize on their win. Teams, and businesses affiliated with teams/leagues, have become experts on how to quickly monetize these wins with athletic apparel, banners, flags to fly on cars, and so much more. The national television audience offers the best opportunity to launch the “championship” design that both teams use to create hats & tees that come out at the end of the game for all of the players to wear. Every team has a marketing partner like Nike, Reebok, Under Armor, Addidas, or whatever brand is paying the school millions of dollars to sport that logo and they are experts at capturing moment to sell product.

Loser is a word that seems to be leaving, or may have already left, the American culture. My kids played several years in different sports before they were allowed to keep score – a frustrating aspect of our politically correct society that has run amok over the lessons learned by both winning and losing. I’m not really saying the team that doesn’t win tonight isn’t truly a loser; they have all the reason in the world to be proud of the fact that they are the runner up to the national championship. However, the team with the lower score has lost the game so why not embrace the loss and wear the title loser?

The word loser will cause a barrage of lame comments online that I’m a loser, my family is a loser, and as well as some truly creative people that will make me laugh with thoughtful digs on this article – I can’t wait! I think it is the PC culture gone mad that has caused me to be interested in collecting athletic apparel items from the teams that don’t win – a collection I’d love to begin tonight. This is a message to the athletic department at either Florida or Oklahoma that doesn’t win to set aside athletic apparel that says national champions when it isn’t true. Please let me buy a sweatshirt, tee, or other athletic apparel item so that I can begin my collection of loser national champion athletic gear! I can be best reached through the contact us now form on www.nvhost.com and I can’t wait to hear from you tomorrow. Here is to the victors of tonight’s game. More importantly, here is to the losers if that means I get a tee to start my collection!